Glossary
The vocabulary of intent-driven commerce.
Plain-language definitions of the concepts behind AI shopping, adaptive product pages, and the shift from keyword search to intent-aware discovery.
Intent-Driven Commerce
An approach to e-commerce that organizes the shopping experience around what a buyer is actually trying to accomplish, rather than around the catalog's structure or the platform's keyword index.
Adaptive Product Page (Adaptive PDP)
A product detail page that automatically reshapes its layout, copy, and supporting content based on who is viewing it and what they appear to be trying to accomplish.
Conversational Commerce
Buying experiences that take place through a back-and-forth dialogue — typically text or voice — instead of through traditional point-and-click product browsing.
The Post-Click Problem
The gap between the sophisticated, AI-powered marketing that gets a shopper to click and the static, decade-old shopping experience they actually land on.
The Intent Gap
The difference between what a shopper types into a search box and what they actually mean — and the lost revenue that results when storefronts can't bridge the two.
AI Shopping Assistant
A conversational AI agent that helps shoppers find, compare, and choose products — embedded inside an e-commerce storefront or available through an AI platform.
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